Reel Emotions: How Short Videos Shape Societies and Challenge Stillness

Adil Akram
2 min readOct 23, 2023

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In the age of social media, where our lives are increasingly intertwined with the digital world, a new form of cultural expression has emerged - the "reel." These short, captivating video clips, popularized by platforms like Instagram and TikTok, have the power to shape the emotional landscape of societies, transforming them into reactive nations.

As we delve into the impact of reels on our world, it's essential to draw insights from Ryan Holiday's illuminating book, "Stillness is the Key." Holiday delves into the concept of reactivity and its effect on individuals. He notes that in our hyper-connected world, we often find ourselves reacting to the constant barrage of information and stimuli, losing our sense of stillness and control.

"Reactivity is the opposite of deliberateness and intention. Reactivity is how the world controls you. Deliberateness is how you control the world."

Now, imagine applying this notion to a society exposed to a constant stream of reels. These bite-sized videos often elicit strong emotional responses, from joy and laughter to anger and outrage. In our collective reactivity, we risk becoming a nation driven by impulsive emotions, swayed by the fleeting content that reels deliver.

The rise of reels as a dominant form of content in the digital age holds the power to influence societies at their core. As they evoke powerful emotions and reactions, these short video clips have the potential to shape the collective psyche of nations. Drawing inspiration from Ryan Holiday’s insights on reactivity in "Stillness is the Key," we are compelled to recognize the significance of maintaining inner stillness and self-control amidst the constant barrage of emotional stimuli.

The forthcoming exploration will delve into the multifaceted impact of reels on our societies, from their role in spreading awareness and empathy to their potential for fueling divisiveness and reactivity. Understanding the transformative potential of this medium is essential, as it prompts us to question the consequences of living in a world where we may find ourselves reacting more than reflecting.

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